What is Paid Media Management?
Paid Media Management looks after all Paid bidding, including things like Pay Per Click, Display Advertising & Remarketing. There are multiple ways of approaching Paid Media, from Conversion-led to branding. Each method has it’s benefits and drawbacks and it’s our knowledge and experience within Paid Media that will give you the best bang for your buck. We’ll craft a strategy for your business & work to maximise your budget.
Pay Per Click (PPC)
PPC is synonymous with the Google Search Network, those Ads you see at the top of search results. But they’re also on other platforms like Bing. To get the most from your strategy we’ll make use of all platforms we think your business could benefit from.
Display Ads
Display Ads are those banners that you see on popular websites like Newspapers, Forums and Review Sites. they’re often used for branding but can also drive traffic and conversions too. If you don’t have a graphic design team, we can help create them for you.
Remarketing
Remarketing banners are very similar Display Ads, except these are used to target people who have already been on your website. They work great after someone has bought a product, to have them return and purchase more.
Social Ads
Social Ads can be used to generate new business, but also return customers too. They can be utilised as a mix of Display & Remarketing Ads. We recommend using videos or custom images to attract attention and drive traffic & conversions.
Reports & Check Ins
We aim to have regular check ins with our clients, whether you need weekly updates or monthly, we’re flexible to your needs. We’ll make sure you’re updated on everything that we’ve been doing. We love sharing our success with clients, which is why we’ll produce simple and understandable reports that will show you the honest truth about your website, traffic & conversions.
Free 1 Hour Consultation
We offer a free 1 hour consultation to get to know you, with no obligations whatsoever. If you want to talk about potential marketing strategies, talk about your business needs or want to know more about us.
Our Approach To Paid Media
We are a Google Ads certified agency, which means we have completed our Google Ads certificates through Academy for Ads. Not only that, but we have real world experience in dealing with a variety of different structures and strategies. We’ve tried and tested more strategies than we care to admit!
We are very passionate about PPC, and our clients, so we have a rigorous approach;
1. Onboarding Session – We want to get to know you and your business before we even start. This will ensure we know where to focus our attention.
2. PPC Audit – We will perform an audit to understand how your website & campaigns currently perform.
3. Create a Strategy – The strategy will include our recommendations for your website, PPC Goals, a timeline of actions we will undertake.
4. Monthly Meetings – At a minimum, along with regular reports on our PPC success throughout the campaign.
Frequently Asked Questions
How much does it cost?
The cost of Paid Media will vary depending on which platforms you run ads on, and how competitive your industry is. Lawyers & financial services tend to have very high Cost Per Clicks on PPC for example, whereas display ads can be only a couple of pence. How much it costs can be down to how much budget you’re willing to invest.
What do you need to get started?
To get started with Paid Media, we will need access to your Google Ads account, Microsoft Advertising account, Facebook Ads and any others you may have. We will also need assets for use on Display, Remarketing & Social Media. We will also need 5 phrases you would search to find your business online. Don’t worry – we have an onboarding form that will help identify everything we need which you will receive upon agreeing to work with us.
How do you measure Paid Media success?
We measure success in Paid Media by driving conversions, traffic and ultimately by increasing your revenues and profit.